Sunday, May 13, 2012

Marketing Program Manager, Brokerage Marketing

The Marketing Program Manager works on the Brokerage Marketing team supporting direct response acquisition and engagement marketing campaigns, reporting to Senior Marketing Manager, Brokerage Marketing. Key channels include direct marketing (email/direct mail), web site (etrade.com), and online 3rd-party (display/search/social media). Key products include advanced trading platforms, Options, Futures, and Forex.

The ideal candidate is an energetic, organized project manager who thrives in a fast-paced, results-oriented, collaborative environment. The primary goal for the position is new customer acquisition and profitable revenue growth leveraging the active trader value proposition that consists of our best pricing, our most advanced tools and dedicated service from knowledgeable professionals.

Responsibilities
  • Management of external agency and internal creative resources in the development of creative and communication materials/campaigns that effectively meet campaign objectives, budget requirements and deadlines. This includes:
    • Prospect acquisition campaigns and offer development
    • Customer migration and re-activation
    • Ex-customer win-back On-going collaboration with Marketing, Product Management and other internal stakeholders
  • Ongoing collaboration with Marketing, Product Management and other internal stakeholders to efficiently/effectively execute programs according to the agreed upon strategy and business objectives
  • Campaign reporting and analysis, research and tracking of key performance metrics
  • Competitive Analysis (Competitive Positioning, Analyses, Rankings, Marketing & Sales Evaluations)
  • Budget management and tracking to ensure marketing expenses are aligned with quarterly budget forecasts
Requirements

Prior Experience (Type of Eperience)
  • 2 – 4 years marketing experience following a degree ideally in marketing or business disciplines
  • Prior advertising or marketing services agency experience
AND/OR
  • Prior financial services category experience (Client/Marketing or Agency)


Skills/Knowledge
  • Solid project management skills that include campaign development/planning, evaluation of briefing documents, supervision of creative development and production in addition to campaign reporting/analysis.
  • Direct response marketing/campaign experience (Direct Mail and Email)
  • Acquisition customer development
  • Ability to organize, prioritize and multitask effectively
  • Creativity, strong writing skills, oral communications skills and ability to present.
  • Ability to work well within an inter-departmental and collaborative team environment 

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